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We invest in AI, data and outcomes-based technology for the marketing sector.

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Our investment thesis

Our thesis fits the new marketing landscape

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AI

AI is evolving automation throughout the marketing stack, enhancing efficiency and driving data-driven decisions - the base all startups must build on.

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DATA

In the age of AI, data becomes the ultimate asset in marketing, powering LLMs and custom algorithms. Data underpins optimisation and measurement.

OUTCOMES Icon

OUTCOMES

Outcomes-based technologies are now a go-to for advertisers. Startups using AI and data are building technology that delivers real-world marketing outcomes.

First

Our team

  • Rich Ashton

    Rich Ashton

    Partner

    Rich has completed 50+ debt financing deals at FastPay and Braavo, helping numerous European digital media/adtech businesses to expand to the US.

  • Ciarán O’Kane

    Ciarán O’Kane

    Partner

    Ciarán is the CSO of WireCorp and is a leading industry figure and analyst in advertising technology. He is an active investor in digital marketing startups and advises a number of sector companies.

  • Kevin Flood

    Kevin Flood

    Partner

    Kevin is CEO of PowerLinks and Co-Chair of the IAB Data Transparency Standards. He is a patent holder and an expert in marketing automation, contextual data and brand-safety.

What we invest in

Signal + outcomes is now at the core of a $5 trillion sector

  • Lumen

    Lumen

  • Bedrock Platform

    Bedrock Platform

  • Wult

    Wult

  • LightBox TV

    LightBox TV

  • Carpio

    Carpio

  • ContxtMedia

    ContxtMedia

  • Evorra

    Evorra

  • PIXELS.AI

    PIXELS.AI

  • Good-Loop

    Good-Loop

  • Watching That

    Watching That

  • Picnic

    Picnic

  • Passendo

    Passendo

  • digitalAudience

    digitalAudience

  • Cavai

    Cavai

  • Adimo

    Adimo

Our Advisors

Industry experts guiding our investment strategy

  • W

    Will Margiloff

    CSO Zeta Global (NYSE: ZETA, $4.4B EV), serial entrepreneur and investor. 3 successful exits and 20+ angel & LP investments.

  • S

    Shruthi Chindalur

    Decacorn Private Equity Board Member & NED at a Listed FTSE 250, a serial Pre-Seed / Seed Investor & a prolific CEO coach.

  • E

    Erich Wasserman

    Co-founded MediaMath in 2007. Active angel investor & strategic advisor to numerous ad tech startups.

  • N

    Nadia Gonzalez

    Prolific ad tech CMO, strategic advisor, & angel investor. 4 successful exits. Specialist in US market expansion.

  • S

    Steve Simpson

    Global Head of Data, Technology & Audience, Dentsu. 30 years experience running large agencies.

  • J

    Jeremy Hlavacek

    Seasoned ad tech & media exec with C suite experience at Experian & IBM.

  • V

    Vince Cao

    25 years experience in financial services. Most recently as CFO/COO of a PE Firm with $8bn AUM.

  • R

    Remi Lemonnier

    A visionary AI entrepreneur who co-founded and led Scibids as CEO until its acquisition by DoubleVerify in 2023.

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