We invest capital and expertise into ad tech, martech and digital media companies

About us

FirstPartyCapital is a new type of sector-focused fund


We couldn’t find the optimal financing solution for our industry, so we decided to build it.


An operator-run investment fund that will deliver better outcomes for founders and investors alike.


A team of industry veterans that has built, funded and sold over 50 startups in the last two decades.

Early stage funding

Adding value beyond the initial cheque

1. Time

Raising early stage capital is a notoriously time-consuming process. We have assembled a large network of active angel investors so that you can focus on building, not raising.

2. Expertise

Our investor network includes some of the most experienced and successful people in the industry. Many of them are looking to join our portfolio companies as advisors or board members.

3. Capital

In addition to our initial investment, our relationship with other investors & lenders means that you will always have access to capital, from a variety of sources.

Early stage funding

Company profiles

Identity and privacy

Following GDPR, Europe has become the global leader for identity and privacy innovation. FirstPartyCapital invests in these new innovative privacy-first startups.

Emerging channels

We back companies which deliver automation and monetisation across emerging channels including DOOH, audio, gaming and VR. Europe and APAC presents a multi-market opportunity for innovation.

Infrastructure and automation

We invest in technology for the increasingly high-scale, distributed and data rich media ecosystem, including data enrichment, low-code automation, infrastructure optimisation and AI / ML.

Our team

Decades of experience in funding, building, and selling sector-specific startups.

Rich Ashton

Rich has completed 50+ debt financing deals at FastPay and Braavo, helping numerous European digital media/adtech businesses to expand to the US.


Ciarán O’Kane

Ciarán is the CSO of WireCorp and is a leading industry figure and analyst in advertising technology. He is an active investor in digital marketing startups and advises a number of sector companies.


Kevin Flood

Kevin is CEO of PowerLinks and Co-Chair of the IAB Data Transparency Standards. He is a patent holder and an expert in marketing automation, contextual data and brand-safety.


Sonal Patel

Sonal has 20+ years of executive experience in ad tech across EMEA and APAC markets, holding senior roles at RightMedia, Google, Twitter, AppNexus APAC and Dentsu. She’s currently scaling and growing Quantcast’s technology and data offering in Asia. Sonal is chairman of the IAB SEA+IN board.


Martin Kelly

Martin is the co-founder and CEO of Infectious Media, the leading digital media independent agency in the UK.  Martin has spent 20 years building technology enabled service businesses.


Jens Neubert

Jens has more than 15 years experience in the TMT industry with roles spanning strategy consulting, Private Equity, Venture Capital as well as operational roles at Bertelsmann’s RTL Group and most recently as Chief Strategy Officer at SpotX, Inc. He is an active investor in and advisor to startups in the media, tech, software and consumer health space.

Early stage funding

Get exposure to the best deals in Europe and APAC

Europe is the global leader for ID and privacy-first solutions. Global investors need to have exposure to these ad tech startups before they scale to an exit.

APAC represents the biggest gaming market in the world. With high mobile penetration, APAC is producing scalable channel-focused ad tech startups.

It’s difficult and extremely time-consuming to identify and invest in the next wave of scalable ad tech startups in Europe and APAC. Our angel syndicate offers unique deal flow with the pick of the best startups in the region.

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